Content Strategy + Roadmap for Startups
So, to be able to do that, if you’re an existing startup you can actually do a content audit for your website, and then see if you’re missing any points against your competitors or if your Have content that is performing poorly and you need to update or you need to optimize.
Or if you’re a new startup, from the output of your question, you can find competitors’ websites, audit their websites, and see what’s really performing well, and then what steps you should take. You should start getting the most out of your travel.
Because time is important to you and budget is important to you, and if you start with the highest opportunity and highest impact, you can actually get more profit in the upcoming phase.
So in this step, basically, you need to audit the content of your website if you have an existing website, see which pages or what content you are getting traffic from, and see if you find any technical issues on the website. is preventing you from getting indexed by Google. Or if your internal linking is not precise enough, you can improve your internal linking and user journey in your customer and search journey stage as well as your business area and your goals. For example, if you want to collect leads, if you want to sell a product, if you just want to increase your awareness so people can later find your store in another area, etc.
So, these are all integrated into each other, but at the same time, there are some questions you need to answer before moving on to other stages of the journey.
