Apple did nothing wrong: the new iPad Pro ad crushed it
Apple’s new announcement ipad pro m4 The company faced criticism in the days following its decision to aggressively market its latest tablet to creatives during Tuesday’s “Let Loose” event.
So much so, that Tor Myren, the company’s vice president of marketing, was sent to quell the backlash, confessing that advertising age That the company “missed the mark in this video, and we’re sorry.”
Apple isn’t exactly the kind of brand you’ll apologize for repeatedly, Steve Jobs’ 2010 comment about reception issues “just avoid putting it that way” iPhone 4 is a notorious example of an unwillingness to succumb to complaints.
So, when the company immediately apologized, you would be easily convinced that they were well and truly wrong about something. Even though I saw the incident happening, I decided to return the picture in question And share it here so we can all better understand the gravity of the situation.
did you see it? Don’t worry if you don’t catch it the first time. Try again if you have time. How about now, anything? No?
Wow very good. I’m glad it’s not just me.
Apple did nothing wrong
Try as I might, I can’t resist Apple’s “Crush!” Failed to identify any points of controversy! Advertisement, which shows a range of creative tools, assets and equipment placed under an industrial compactor and compressed into the thin and sleek form of its latest ipad proAll to the tune of Sunny and Cher all i need is you,
Believe me, I tried. I’m more than happy to take a jab at Apple when the opportunity arises, they’re brave enough and they can handle it. However, I don’t see anything wrong here and I feel a little left out.
While everyone is busy clutching their pearls and swooning, I’m here in the basement office staring at a poster that says “I Want to Believe.”
Everywhere I look there are complaints about the content of this video, even the answers Tim Cook’s post on X The people showing the video are upset with Apple’s marketing.
Meet the new iPad Pro: the thinnest product ever, the most advanced display ever, with the incredible power of the M4 chip. Just imagine all the things it will be used to create. pic.twitter.com/6PeGXNoKgG7 May 2024
Some say it’s excessive destruction of expensive things, others say it’s not about the destruction but the message behind it, and some claim Apple engaged in demonic vicissitudes,
even the actors Hugh Grant comes forward to give his opinion, Apple’s advertising has been called “the destruction of the human experience”. Honestly, people shouldn’t throw stones at glass houses, this is the guy who acted in it. mickey blue eyesMemorization.
Has it been a slow news week, perhaps? Why is everyone so excited about a broken piano and a few burst paint cans? When Apple’s new “Crush!” If there’s anything to complain about when it comes to that! ad, it’s the same lg Beat Apple with a punch Practically the same video in 2008 For its KC910 Renoir phone.
However, people are clinging to the notion that Apple’s ad is somehow “hostile” towards creators.
Call me crazy, but I’m pretty sure the purpose of the ad is to showcase all the stuff Apple has ‘crammed’ into its thinner and more powerful iPad Pro to empower creatives, no?
Now, should Apple’s commercial have simply demonstrated a crush of these tools and supplies before holding the iPad Pro in front of the camera and claiming “This is all you’ll ever need, the rest of this stuff is useless.” !” Maybe you have something you’re a little excited about.
But that’s not what happened, nor is it even close to a good-faith interpretation of Apple’s intentions.
Destruction of the human experience. Courtesy of Silicon Valley. https://t.co/273XB3CfnF8 May 2024
Outlook
If crimes against musical instruments are the latest reason to be on the rise around the Internet, the coming few months are going to be a busy few months as we witness the systematic cancellation of almost every rock band, living or dead, that has performed live over the past four decades. Will give.
Again, I’ve seen the argument that it’s okay when this happens, or when things get destroyed in Hollywood movies because it’s an act of creative expression. Apparently, Apple’s well-shot and visually interesting allegory doesn’t deserve such a discount, because… reason?
The artistic license of tech companies might have been revoked one day while I was busy looking at my watch. However, I think Apple will remain the company that is widely and regularly praised for its cutting-edge product design and branding.
To answer those calls that Steve Jobs would not have done this, let me be frank, Steve Jobs would have done what Steve Jobs wanted to do. Apple’s only mistake in this process was to actually apologize because if Steve Jobs were still around and you had any complaints about making a short video clearly showing all the things you can’t fit inside an iPad Pro. ‘If they could, they probably would have told you. You were misinterpreting it.
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