Airbnb’s “Icons” collection offers an exclusive evening at the Ferrari Museum
Airbnb has introduced a new category of stays called Icons, which offers unique and immersive experiences in some of the world’s most iconic settings. The launch collection includes 11 experiences, each priced below 0, many of which are free. Among these is a fantastic stay at home from the animated film Up, complete with balloons and hanging in the air. Other highlights include an exhilarating night at the Ferrari museumwhich offers a ride in a 296 GTB, and a stay in the famous residence of Prince from the film Purple Rain.
These special stays are affordably priced, with most offered for free and none exceeding 0. The booking process itself adds an element of excitement: as a countdown clock ticks down, potential guests can request reservations through the Airbnb app. Those selected are given a digital golden ticket, a nod to the golden opportunities these stays represent. With more than 4,000 such experiences available by the end of 2024, Airbnb aims to provide greater access to these unique offerings compared to the limited promotional stays of the past.
Marc Gené, professional driver and Ferrari ambassador, invites car enthusiasts to a unique Airbnb experience at the Ferrari Museum in Maranello. This event, part of the Icons collection and scheduled for May 19, includes a night in the Sala delle Vittorie, surrounded by Ferrari’s elite trophies and historic racing cars. The hall houses more than 110 of Ferrari’s most prestigious trophies and provides a backdrop of cars that have found their place in motor racing history.
The adventure begins with VIP treatment at one of the world’s biggest racing events in Emilia-Romagna, with exclusive access to the paddock – a privilege that even Gené admits took him years to obtain. After the races, guests will dine at Cavallino, a world-famous restaurant where Enzo Ferrari himself watched his beloved races.
The evening ends with a stay at the Sala delle Vittorie, where every design element echoes Ferrari’s heritage. From the 3,000 meters of metal reflecting the entire length of the Fiorano circuit to the leather-stitched beds made from the same material used in Ferrari’s classic racing cars, every detail immerses guests in the luxury and heritage of Ferrari. The bedroom features a range of Ferrari reds, with the latest hue adorning the bespoke bed for the living room.
The experience culminates the next morning when guests join Marc Gené for a thrilling ride around the Fiorano circuit aboard the formidable Ferrari 296 GTB. This intimate encounter with the power and beauty of Ferrari is not just a stay but a pilgrimage for motorsport aficionados.
For those wishing to guarantee their place in this limited engagement, reservation requests must be submitted by May 8, 2024. This unique Airbnb experience promises not only a night at the museum, but also a dynamic journey into the heart of racing excellence , guided by one of Ferrari’s most passionate ambassadors.
