Yamaha Motor Co., Ltd. was founded in July 1955 when the motorcycle division of Nippon Gakki Co., Ltd. (now Yamaha Corporation) was spun off and made into an independent company. The company has actively entered international markets since the 1960s and developed its business based on its basic powertrain, chassis and hull, electronic control and manufacturing technologies. The company offers a variety of products worldwide that Kando creates by utilizing technology and keen sensitivity.
Founded
Entering the Motorcycle Industry As Japan recovered from the war, Genichi Kawakami, the fourth president of Nippon Gakki and later founding president of Yamaha Motor, decided to enter the motorcycle business to establish a foothold for growth outside of musical instruments. Although the company was late to the market, it attracted a lot of attention with the innovative coloring and design of its first product, its light weight and maneuverability, and the ease of starting the engine – an incredibly important factor at the time. Herein lie the origins of Yamaha Motor’s unique style.
Profile of Yamaha Motor Co., Ltd.
- Company name: Yamaha Motor Co., Ltd.
- Year of foundation: July 1, 1955
- Headquarters: 2500 Shingai, Iwata, Shizuoka 438-8501, Japan
- President: HIDAKA, Yoshihiro
- Capital: 86,100 million yen (as of December 31, 2022)
- Number of shares: Authorized: 900,000,000
- Issued: 350,217,467 (as of December 31, 2022)
- number of Employees: Consolidated base: 52,554
- Unconsolidated basis: 10,193 (as of December 31, 2022)
Group companies: Number of consolidated subsidiaries: 127 (Japan: 21 Overseas: 106)
Number of non-consolidated subsidiaries accounted for using the equity method: 4
Number of non-consolidated subsidiaries accounted for using the equity method: 26 (as of 31.12.2022)
Business areas: Manufacturing and distribution of motorcycles, scooters, electric bicycles, boats, sailboats, personal watercraft, pools, work boats, fishing boats, outboard motors, off-road vehicles, recreational vehicles, racing kart engines, golf carts, multi-purpose engines, generators, Water Pumps, snowmobiles, small snow blowers, automobile engines, surface mount equipment, intelligent machinery, semiconductor manufacturing equipment, unmanned aircraft for industrial use, electric wheelchairs, helmets. Import and sale of various types of products, development of tourism enterprises and management of leisure and recreation facilities and related services.
Mobility on land
The Land Mobility segment mainly includes motorcycles, mobile homes and smart mobiles. Performance The company specializes in the commercial vehicle (SPV) business and offers a wide range of products tailored to the specificities of each market. These include products for practical everyday transport as well as for leisure, commercial and sports use.
- Net sales (% of total sales): 1,581.8 billion yen (65.5%)
- Operating profit (% of total profit): 124.3 billion yen (49.6%)
Marine Products
The Marine Products division offers a product range that includes outboard engines, personal watercraft and pools made of fibre-reinforced plastic (GRP) and has established a leading global position in the marine market.
Net sales (% of total sales)
547.5 billion yen (22.7%)
Operating profit (% of total profit)
113.7 billion yen (45.3%)
robotics
The Robotics business unit develops products such as industrial robots for factory automation, surface mounting technology (SMT) equipment for printed circuit board manufacturing, semiconductor manufacturing equipment, and unmanned helicopters and drones for industrial use that utilize our core electronic control technology.
- Net sales (% of total sales): 101.4 billion yen (4.2%)
- Operating profit (% of total profit): 0.9 billion yen (0.3%)
Financial services
As part of our efforts to strengthen the fundamentals of business management, we offer retail trade Financing, wholesale financing, leasing, insurance and
other financial services related to our products for customers and merchants.
- Net sales (% of total sales): 86.5 billion yen (3.6%)
- Operating profit (% of total profit): 15.3 billion yen (6.1%)
Other products
The Other Products division manufactures and sells golf carts and off-road vehicles for golf courses and recreational facilities, generators and multi-purpose engines based on small engine technology, and snow blowers for snowy regions.
- Net sales (% of total sales): 97.6 billion yen (4.0%)
- Operating loss (% of total): 3.6 billion yen (-1.4%)
Finances of Yamaha Motor Data from the last 5 years
| Dec 2019 | Dec 2020 | Dec 2021 | December 2022 | December 2023 | ||
|---|---|---|---|---|---|---|
| ( For the year ) | ||||||
| Net sales | Million Yen | 1,664,764 | 1,471,298 | 1,812,496 | 2,248,456 | 2,414,759 |
| Japan | Million Yen | 169,767 | 152,923 | 158,321 | 164,065 | 141,726 |
| Overseas | Million Yen | 1,494,997 | 1,318,374 | 1,654,174 | 2,084,390 | 2,273,033 |
| Cost of sales | Million Yen | 1,222,433 | 1,099,486 | 1,305,655 | 1,614,711 | 1,699,409 |
| Selling and administrative expenses | Million Yen | 326,967 | 290,139 | 324,498 | 408,880 | 464,694 |
| Operating result (loss) | Million Yen | 115,364 | 81,672 | 182,342 | 224,864 | 250,655 |
| Ordinary income (loss) | Million Yen | 119,479 | 87,668 | 189,407 | 239,293 | 241,982 |
| Net profit (loss) attributable to owners of the parent Note 1) |
Million Yen | 75,736 | 53,072 | 155,578 | 174,439 | 164,119 |
| Investments Note 5) |
Million Yen | 58,053 | 53,756 | 66,963 | 88,206 | 104,134 |
| depreciation | Million Yen | 49,689 | 48,241 | 51,129 | 59,824 | 63,223 |
| R&D costs | Million Yen | 102,023 | 94,000 | 95,285 | 105,216 | 116,109 |
| ( At the end of the year ) | ||||||
| In total financial assets | Million Yen | 1,532,810 | 1,640,913 | 1,832,917 | 2,183,291 | 2,571,962 |
| Interest-bearing debt Note 2) |
Million Yen | 364,951 | 466,935 | 458,514 | 602,689 | 843,876 |
| Net assets (equity) | Million Yen | 751,828 | 749,158 | 900,670 | 1,054,298 | 1,182,670 |
| Number of shares issued (excluding own shares) Note 6) |
share | 1,047,981,189 | 1,048,299,046 | 1,037,581,485 | 1,014,645,486 | 991,530,906 |
| Stock price Note 6) |
yen | 734.33 | 701.33 | 919.67 | 1,003.33 | 1,279.50 |
| Total market value Note 3) | Million Yen | 769,567 | 735,207 | 954,229 | 1,018,027 | 1,268,663 |
| Number of shareholders | 67,741 | 82,730 | 79,112 | 94,547 | 136,752 | |
| Number of employees | 55,255 | 52,437 | 51,243 | 52,554 | 53,701 | |
| Cash dividends Note 6) |
yen | 90,00 | 60,00 | 115,00 | 125.00 | 145.00 |
Japanese economic miracle (1955–)
Customer-focused development for the development of Kando Yamaha Motor entered the field of water sports activities because it believed that bringing joy to daily life would ultimately lead to a more fulfilling lifestyle. The company was able to successfully expand its business domain To include marine products, the company adapted engine technology developed for motorcycles to develop outboard motors and fishing boats made of fiber-reinforced plastic (GRP), also taking into account market inputs.
In our core business, motorcycles, we did not limit ourselves to preconceived norms and ideas, but analyzed customer needs with a market-oriented approach to create the new market segment of “soft bikes” in Japan.
Equal concern for Kando and the environment (1990–)
Creating User-Friendly and Environmentally Friendly Mobility In 1993, Yamaha Motor launched the PAS as the world’s first electric-powered bicycle, a new form of mobility that was designed to be closely linked to users’ lifestyles. Promoted as a user-friendly and environmentally friendly model of personal commuting that gives top priority to performance in harmony with human sensibilities, the PAS gained popularity as a form of mobility that “supports” people’s various lifestyles. Later, the company applied the electronic control technologies developed for PAS bicycles and the latest human-machine interface technologies to successfully develop an environmentally friendly electric commuter vehicle that produces no emissions and low noise. These technologies contribute to today’s development work on new forms of mobility.
Into the Future (2010–)
Yamaha Motor’s Unique Approaches to Solving Social Problems Yamaha Motor is working to develop and diversify its existing product lines by combining its core competencies with new cutting-edge technologies. At the same time, the company is applying its expertise in unmanned technologies to contribute to labor-saving measures and efficiency improvements in a wide range of fields, from industry to agriculture and forestry.
In addition, as part of its efforts to achieve carbon neutrality, Yamaha Motor is launching electric motorcycles and scooters such as the NEOs and the next-generation electric boat control system HARMO, while also driving forward the development of powertrains that emit zero CO2. Through efforts such as electrifying our extensive product lineup, the company is expanding mobility options for a better society and more fulfilling life.