The 17-year-old joins the likes of Cooper Flagg, Coco Gauff, Shohei Ohtani, Kawhi Leonard as New Balance heats up the shoe wars with a new $1 billion roster
The game is changing.
Shohei Ohtani its vast international alliance Baseball Name with New Balance.
4
Coco Gauffwho is playing a US Open who will compete in the women’s singles first-round match on Monday night, has her own signature shoe.
And now a 17-year-old basketball player who recently held their own against the gold medal-winning Team USA, has publicly aligned itself with a brand that, at one point, couldn’t even come close to Nike or Adidas in the sneaker wars.
“New Balance has announced the addition of Gatorade National Player of the Year and Naismith Player of the Year, Cooper Flagg, to the brand,” a press release said.
“The 6’9” power forward’s impressive playing style and special connection to the brand make him a perfect addition to the New Balance family, inspiring the next generation of athletes.”
Ohtani signed a record $700 million contract with. Los Angeles Dodgers And then he teamed up with New Balance.
“I have a deep respect for the legacy of baseball and the sport it represents,” Ohtani said. “I love that this collection brings a new school twist while paying homage to traditional old school style.
“Each item can fit into an athlete’s wardrobe on and off the field, and achieving that perfect balance together with New Balance was an exciting moment for me.”
According to Forbes, Gauff has an estimated net worth of $27 million.
This month, an update to the tennis star’s signature shoe, the New Balance Coco CG2, was unveiled.
The update was held at a pop-up event in New York, timed to coincide with the start of the 2024 US Open in Queens.
4
4
4
The shoe’s knit tongue features a tennis ball, and reflects the architecture of Paris, Gauff’s favorite city.
“The launch colourway combines two explosive colours, Oxidised Blue and Firefly, with a fun twist inspired by the Statue of Liberty and the city’s glowing lights,” a statement said.
“Coco CG2 blends more colour and character than the first version, matching the bright energy of the city that never sleeps.”
Kawhi Leonard, Gabe Thomas and Tyrese Maxey also join New Balance, which is headquartered in Boston and has reported worldwide sales of $6.5 billion in 2023.
Flagg is set to begin his highly anticipated collegiate career at Duke in the fall.
The five-star player averaged 16.5 points, 7.5 rebounds, 3.8 assists, 3.7 steals and 3.7 blocks per game in his senior season of high school.
He was one of 15 athletes named to the 2024 USA Basketball Men’s Select Team, and was the first collegiate player to receive the honor since 2013.
Flagg is already projected to be the No. 1 overall pick for 2025 nba Draft.
“Cooper adds a great deal to our basketball roster, and we are thrilled to welcome him to the New Balance family,” said Naveen Lokesh, head of basketball sports marketing for New Balance.
“His impact on the court is something to behold, and as he continues to grow in the game, we look forward to further strengthening our relationship with him and supporting him in all of his endeavors.”