Since its inception in 2016, the partnership between TAG Heuer and Oracle Red Bull Racing has evolved into a powerful relationship, a testament to the shared values of precision, innovation and the relentless pursuit of performance.
Together, TAG Heuer and ORBR have continually pushed the boundaries of possibility, leveraging each other’s strengths to deliver exceptional experiences to fans and customers. Above all, the partnership has celebrated both brands’ biggest milestones, from world championships, Monaco Grand Prix victories and watch launches.
Following the successful launch of the TAG Heuer Formula 1 x Red Bull Racing Special Edition, the new TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition is set to transcend the traditional watch and embody the essence of racing excellence. This unique experience combines cutting-edge software including a dedicated connected watch face and exclusive straps that highlight the vibrant colours of Oracle Red Bull Racing: blue and red.
This special edition watch is designed to resonate with Oracle Red Bull Racing’s extensive and passionate fan base, providing the perfect accessory to follow the performances of its drivers throughout the year.
The watch features a black DLC grade-2 titanium 45-millimeter case and a black ceramic bezel with a 60-minute scale, appealing to those who appreciate both high-end racing aesthetics and functional design. The ultra-light caseback features a PPG sensor and is made of black DLC grade-2 titanium, making it the perfect connected watch on and, most importantly, off the racetrack. The design philosophy pays homage to TAG Heuer’s racing spirit, capturing the essence of speed and competition through a partnership with Oracle Red Bull Racing.
The exclusive and specially created strap features a bi-material structure – a black rubber base with a blue leather inlay, accented by a red line – and refined stitching with tone-on-tone of light grey and blue for harmony. The blue leather has a unique asphalt grip finish, inspired by the racetrack, which encapsulates the racing DNA of Oracle Red Bull Racing. For those who prefer a classic look, an additional black rubber strap is included, allowing users to customize their style while enjoying the exclusive software experience. Both straps feature a buckle in black DLC grade-2 titanium with the TAG Heuer shield logo.
The relationship between TAG Heuer and Oracle Red Bull Racing, which has seen several successful seasons together, is now set to further strengthen their extraordinary collaboration, built on years of shared passion and dedication. With the TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition, TAG Heuer continues its journey with the team; fans can expect exciting new experiences and activations that will immerse them in the world of motorsport.
The TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition offers a customized digital experience. At launch, users can choose from four distinctive watch faces. The hero watch face, named “Season,” displays flags along the bezel, highlighting the current country where the team is competing over the weekend. This watch face evolves throughout the year, reflecting the finishing positions of Oracle Red Bull Racing drivers, Max Verstappen and Sergio Perez.
The second watch face, “Asphalt”, features a textured background inspired by the racetrack, which adds a dynamic visual element to the user experience and guarantees a unique and immersive experience for the wearer. Additionally, the watch features the TAG Heuer Formula 1 x Red Bull Racing Special Edition watch face, an adaptation of the mechanical counterpart released in 2022, and the “RB20” watch face, inspired by the name of this year’s Red Bull Racing Car.
Another highlight is the exclusive Oracle Red Bull Racing application, which provides a detailed view of Oracle Red Bull Racing’s racing journey throughout the year. Before each weekend when the team is racing, the app displays a countdown, while during the weekend, it shows exciting photos of the team from Friday’s free practice to Sunday’s race.
After the race, it updates with Oracle Red Bull Racing driver and team status, ensuring a constant connection with the team’s performance. Notifications for Oracle Red Bull Racing wins keep fans engaged, including the option to receive updates on Max Verstappen or Sergio Perez.
True to the true spirit of TAG Heuer, the TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition delivers an impressive performance, with a full-day battery life. Whether for running, walking, golfing or monitoring one’s health, this watch has all aspects covered. A range of sensors provide comprehensive health metrics. The watch also features various sports and utility apps such as a stopwatch, timer and alarm. The perfect watch for any time.
The packaging of the watch also reflects the vibrant spirit of Oracle Red Bull Racing, featuring the iconic blue colour with touches of red and yellow inside, adorned with the TAG Heuer and Oracle Red Bull Racing logos. This attention to detail extends to the counter box and sleeve, which emphasise the iconic nature of this collaboration.
This connected watch is a major milestone for both brands. It exemplifies TAG Heuer’s racing heritage combined with Oracle Red Bull Racing’s dynamic presence in the motorsport world to create an unseen offering that appeals to both automotive enthusiasts and watch enthusiasts.
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