Segesse Sports Club, founded in 1943, and its professional basketball team are proud to announce the signing of The MediaVantage Group as a new sponsor for the upcoming 2024/25 season. This unprecedented partnership is a first for Sagace as the club continues to grow its basketball operations in anticipation of its biggest season in recent history.
As part of the agreement, The MediaVantage and The TechVantage branding will be prominently placed on LED signage around the playing surface and court at all Segesse home games. The partnership also includes a new segment on the Sagace official social pages that will take place after each game, as well as other marketing initiatives to support the team and club this season.
The partnership involves both The MediaVantage, a leading provider of media representation solutions in the Middle East, now celebrating 15 years of success, and its sister brand The TechVantage, an adtech supply partner. This is TMV Group’s first and only sports sponsorship to date.
A new era for Sagesse Sports Club
Sagesse Sports Club (or ‘Hekmeh’ as it is commonly known), known for its rich history of basketball success and a passionate fan base that extends beyond Lebanon, is equally excited about the partnership . MediaVantage’s sponsorship investment will provide vital assistance to the club in maintaining its competitive edge and driving growth on and off the court.
Manoj Khimji, Managing Director, The MediaVantage, said: “We are extremely proud to partner with Sagesse Sports Club, an iconic organization with a rich heritage in Lebanese basketball. The excitement about this season is palpable and we can’t wait to be a part of the success this season with the club, the players and the Hekmeh fans. This sponsorship reflects our commitment to supporting the region and supporting the most supported basketball team in the Arab region.
Ragheb Haddad, president of Sagesse Sports Club, said: “We are thrilled to welcome MediaVantage and TechVantage as our Silver Sponsors for the upcoming season. This partnership is part of a new chapter for Sagesse, and we believe that together we can create a unique synergy that will benefit both the club and its sponsors. Their support will be instrumental in helping us achieve our goals for the 2024/25 season.
a mutually beneficial cooperation
The partnership between MediaVantage and Sagesse Sports Club marks a pioneering effort to bridge the worlds of media representation and sports. With the support of MediaVantage, Segesse Sports Club is set to continue its legacy of excellence, while MediaVantage takes advantage of an innovative opportunity to expand its brand impact in the dynamic sports sector.