As agency owners, my partner Lou and I have seen our fair share of pitches from freelancers over the years.
I’ll be honest: most of them end up in the trash pretty quickly.
But every now and then a pitch comes along that penetrates our jaded, cocky hearts and inspires us to take a closer look at the freelancer’s portfolio.
And in rare cases, we even invite them to join our team.
So if you are a freelancer get more agency workI’m here to share some insights and tips I’ve gained from participating in countless pitches.
Every pitch should essentially contain three key elements:
- Why we? Why do you specifically contact our agency?
- Why you? Of all the freelancers we could hire, why should we work with you?
- What’s next? If we like you, how can we move on?
Let’s examine each of these points in detail:
Why we?
Before you even think about sending the pitch email, take the time to research the agency you’re approaching.
Visit their website, check out their social media profiles, and read their case studies.
Try to get a feel for their unique style, values, and the type of clients they work with.
This will help you create a personalized pitch that shows your genuine interest in their work and how you align with their approach.
Ask yourself:
- What do I love about working at this agency?
- How does their philosophy fit with my own values and style?
- Are there any particular projects or clients you have worked with that I find particularly compelling?
Use these insights to tailor your pitch and show that you’ve done your due diligence.
Why you?
Once you’ve figured out why you want to work with the agency, it’s time to highlight what makes you a perfect fit.
Focus on the value you bring, not just your credentials or years of experience.
Consider highlighting:
- Your track record of meeting deadlines and delivering reliable work
- The measurable results your work has achieved for previous clients
- Your ability to respond quickly and be available to urgent requests
- The exceptional quality and creativity of your work (let your portfolio do the talking)
- Your deep understanding of the importance of customer relationships and your commitment to developing designs that foster these relationships
- Your independence and ability to produce top quality work with minimal effort
- Your openness to feedback and your willingness to collaborate and develop based on the creative direction of the agency
- Your enthusiasm for the agency’s unique approach and your desire to contribute to its vision
- Great references from previous clients or colleagues who can vouch for your work ethic and team spirit
Remember that at this point you are still an unknown quantity to the agency.
Your mission is to show them how you can simplify their lives and contribute to their success.
What’s next?
Let’s say you managed to attract the agency’s attention with your convincing pitch.
Now make it ridiculously easy for them to take the next step.
Provide clear instructions on where your portfolio or relevant work samples can be viewed. Even better, create a personalized landing page or PDF tailored specifically to the agency to really wow them.
Then suggest a specific next step, e.g. B. a telephone conversation or a coffee to discuss the further conversation.
Be available and adaptable at all times and show your enthusiasm for working with them.
For example:
I would be thrilled to explore how I can contribute to the mission and work of (agency name). If you are ready to discuss a possible collaboration, I would like to schedule a call as soon as possible. I am available most weekdays between (period). Just let me know what works best for you and I’ll make it happen.”
SOURCE: TheFreelanceFiles.com
A few more pieces of advice
If your pitch covers the three elements above, you’re off to a good start. But here’s some more advice that we think all freelancers should consider when sending pitches to agencies.
Don’t sweat the length
When pitching, many freelancers worry about the length of their email.
You think, “Oh no, that’s too long! You’ll never read it!”
But here’s the thing: As long as your email is engaging and easy to read, length isn’t as important as you might think.
Focus on breaking your pitch into easily digestible sections using short paragraphs, bullet points, and plenty of white space.
Make it visually appealing and clear so that the agency owner can quickly grasp the most important points without feeling overwhelmed.
Remember: If your pitch is compelling enough, they will continue reading – regardless of the length.
Testing email length with two approaches
There is no one-size-fits-all approach to pitching.
What works for one agency may not work for another.
That’s why I recommend experimenting with two different strategies:
- The two step:
Send a short initial inquiry to gauge interest. If they respond positively, then write a more detailed pitch that goes into more detail about how you can help them achieve their goals. - The all-in-one:
Create a comprehensive pitch from the start that includes all the key elements we discussed – personalization, value proposition, and a clear call to action.
Try both approaches and see which one produces the best results for you.
You may find that certain agencies respond better to a step-by-step approach, while others appreciate a thorough pitch up front.
The key is to be flexible and adaptable in your pitching strategy.
Let your personality shine
When contacting agencies, it’s easy to fall into the trap of using overly formal or generic language.
But here’s the secret: agency owners are people too and value authenticity.
So don’t be afraid to express your personality in your pitch.
Write in a warm, friendly tone that sounds like you.
Use humor (when appropriate), share personal anecdotes, and genuinely express your enthusiasm for the work.
Avoid clichéd phrases or phrases that sound like they were copied and pasted from a template.
The more you showcase your unique voice and perspective, the more memorable and engaging your pitch will be.
Keep it simple
When crafting your pitch, it’s tempting to show off your extensive vocabulary and industry knowledge.
But resist the urge to load your emails with jargon or overly complicated language.
Remember, the goal is to communicate clearly and effectively—not to impress them with your thesaurus skills.
Keep your language clear, concise and easy to understand.
Avoid using fancy words just for the sake of it and focus on getting your point across as directly as possible.
The agency owner should be able to read your pitch and immediately understand who you are, what you offer, and why they should work with you – without the need for a dictionary.
Pour your heart into it
Writing a pitch email can feel like a daunting task, but don’t think of it as another item on your to-do list.
Put your heart into it.
Take the time to really think about why you want to work with this particular agency and what unique value you can bring.
Let your passion for your work and your excitement about the potential collaboration come through in your words.
Inject your pitch with personality, creativity and a genuine desire to contribute to their success.
The more thought and authenticity you put into your pitch, the more likely it is to resonate with the agency owner and stand out from the sea of generic pitches they receive.
At some point you just have to click “Send”.
It’s easy to fall into the trap of endless revisions and tweaks when crafting your pitch email.
You may find yourself agonizing over every word choice, questioning your tone, or wondering whether you should add another example of your work.
But at some point you have to take a deep breath and hit the send button.
Remember, your pitch doesn’t have to be perfect – it just needs to be authentic, compelling, and clear in its value proposition.
Once you’ve put in the effort to create a strong pitch, trust in yourself and let it fly.
Don’t let fear of rejection or striving for perfection stop you from hitting the road.
The more pitches you send, the more opportunities you create for yourself – and the more chances you have to refine and improve your approach based on the feedback you receive.
So click submit with confidence and know that every pitch is a step towards your dream job at an agency.
The conclusion
Working as a freelancer in a land brokerage agency requires a targeted and personalized approach.
By doing your research, showcasing your value, and making it easy for them to take the next step, you can greatly improve your chances of success.
Remember: your pitch is a chance to showcase not only your skills, but also your unique personality and passion.
So take the time to craft a compelling message and then hit send with confidence.
With persistence and an authentic approach, you’ll be well on your way to building successful relationships with agencies and taking your freelance career to new levels.
I hope these insights from an agency owner’s perspective help you improve your pitching and land more of those coveted agency jobs.
Keep trying, keep refining your approach, and most importantly, keep being your awesome, authentic self.
You got this!
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